There’s an old saying that blondes have more fun and you know what? I think there might be some truth to that especially if you’re referring to the platinum-duo Jamie Millmather and Chelsea Styrk, “CEB’s” (Chief Executive Blondes) of Live Free or Blonde. What is that, you ask? LFOB is an Instagram page filled with their work and creativity inside La La Luxe Salon and outside as well.
These smart blondes have been sweeping people out of their hair funks and turning them into goddesses for years. With a team of artists, fashion-designers, and the help of Jamie’s wig-artistry, they are branching out into the editorial world launching a journey that showcases their passion for beautiful hair and making people look and feel amazing. It’s basically a behind-the-scenes look into the blood, sweat and tears that goes into every head of hair.
LC: How did you come up with the name ‘Live Free or Blonde’?
Jamie: We thought of what being “blonde” means to us: sexy, fun, carefree, daring, youthful, iconic….and basically realized that we could think of a hundred words. The one word that stuck with both of us was “free”. Having the freedom to be who you want no matter what, is what how want everyone to feel. Everyone that sits in our chair in the salon and out of the salon has to feel that same freedom and beauty. They should be able to look and feel as gorgeous as they want to and we are here to do that for them. The name Live Free or Blonde describes what we are trying to do. Having the Instagram page and the collection of photos shows everyone how passionate and driven we are.
LC: Do you want everyone to be blonde?
Jamie: It’s not that everyone needs to be blonde. Everyone should have the freedom to express themselves through whatever style they love.
Chelsea: It’s not all about hair color. We want everyone to feel beautiful no matter what hair color they rock.
LC: What inspires you most?
Jamie: Being outdoors, people, fashion.
Chelsea: Fashion, beauty, my clients.
LC: Tell me two things that people may not know about you.
Jamie: I snowboard. It’s another passion of mine. I love being outside and I love the colors of winter. I’m a snowbunny at heart.
Chelsea: I have another life on Instagram and in magazines. I have modeled for over 4 years now. I am not a snowbunny at heart. I live for warm temperatures.
LC: What is your favorite product to use on your photo-shoots and clients?
Jamie: Bumble and Bumble Surf Spray all the way! No matter what you are doing, you can always use a little extra texture to build off of. I also love the spray powder for creating texture on my wigs that I make.
Chelsea: I love the Bumble and Bumble Does it All Hairspray. It holds fine hair in place and thick hair too. If it’s windy at a photo-shoot or wedding or if it’s humid, this stuff holds no matter what.
LC: What is your favorite style/cut right now?
Jamie: Any style that is tousled, sexy and windswept. I love breezy, natural texture and think that everyone could use a little movement in their hair no matter what the length is.
Chelsea: I love any style that can be transformed. I’m really into clip-in extensions and I love long bobs too. I guess anything that can be changed up all the time. I love versatile cuts/styles. I think it’s because I’m always changing my hair.
LC: You guys have stayed pretty true to your platinum locks. What’s your secret?
Jamie: Purple shampoo. It refreshes your hair in the shower. Also, an occasional toner from time-to-time always helps kill brassiness and it adds tons of shine. I recommend it to all of my blondes.
Chelsea: 40 volume baby! I have my hair touched up every 3 weeks. Gwen Stefani and I are on the same schedule. There’s a lot of maintenance when you’re really blonde. I try to condition my hair once a week with a deep, conditioning mask. That always helps me get a little more shine.
LC: Can you guys give me a little hint as to what we can see on your LFOB page in the future?
Jamie: You have to follow us to see!
Chelsea: Yup. Follow us! @livefreeorblonde on Instagram.
Hair/Makeup by Chelsea Styrk
Hair/Wig created by Jamie Millmather
Jamie Millmather and Chelsea Styrk both work full-time at La La Luxe and are always accepting new clients and referrals. Looking to have them come to you for your photo-shoot, special occasion or wedding? Email us: info@lalaluxesalon. Follow Jamie, Chelsea and all of your favorite ladies on Twitter, Facebook, Instagram, Pinterest and Tumblr @lalaluxesalon